Expert Finder

  1. Home
  2. Expert Finder
User profile picture
MUHAMMAD ASYRAF BIN HASIM
asyrafh@uthm.edu.my
View Curriculum Vitae

Note : H-index and Citation are based on current records accessed through the Scopus API.


  • List of Collaborators
    •          
           User Image
      PROF. MADYA Dr. AMRAN BIN HARUN   ( 2 publications )
     
     FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS
     amranh@uthm.edu.my
    		  
             
           User Image
      Dr. MUHAMMAD AMMAR BIN SHAFI   ( 2 publications )
     
     FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS
     ammar@uthm.edu.my
    		  
             
           User Image
      Dr. HAFIZAH BINTI ZULKIPLI   ( 1 publications )
     
     FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS
     hafizahz@uthm.edu.my
    		  
             
           User Image
      ENCIK MOHD ZARIR BIN YUSOFF   ( 1 publications )
     INDUSTRY FELLOW
     FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS
     zarir@uthm.edu.my
    		  
  • Areas of Research Interest
    •               
    Digital Marketing

                  
    Integrated Marketing Communication

                  
    Consumer Behaviour

  • List of Grant Awarded
    • 01-MAY-23 ~ 30-APR-25 Q364 : The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Cosmetics Products Purchase Intention: Application of Technology Acceptance Model
    Halal Awareness, Halal Certification, Marketing Components, Halal Cosmetics, Purchase Intention, Universiti, RM 10000

    01-MAY-23 ~ 30-APR-25 Q418 : Segmenting A New Umrah Market by Cohort Generations For A Sustainable Umrah Industry. An application of Cluster Analysis
    Market segmentation, Umrah attributes, Umrah, Baby Boomers, Gen x, Gen Y, Gen Z, Cluster Analysis,, Universiti, RM 10000

    15-JAN-21 ~ 14-JAN-24 W017 : ASEAN Network for Green Entrepreneurship and Leadership (ANgel)
    Green entrepreneurship, leadership, Antarabangsa, RM 180207.15

    01-NOV-21 ~ 31-OCT-23 Q022 : Developing measurement for fertigation management practices in assessing its impact on sustainable agriculture performance among agripreneurs in Johor
    Fertigation management practice; sustainable agriculture performance; agripreneurs, Universiti, RM 10000

← Back