| Journal Article : THE MEDIATING ROLE OF CONSUMERS TRUST TOWARDS CONSUMERS PURCHASE INTENTION OF HALAL FOOD FROM MALAYSIA: APPLICATION OF STRUCTURAL EQUATION MODELLING
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| Journal Article : PURCHASING BEHAVIOUR AMONG SMALL MEDIUM ENTERPRISE (SME) CUSTOMER DURING COVID-19 PANDEMIC USING 7PS APPROACH
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| Journal Article : CSR STRATEGIES OF FIVE-STAR HOTELS IN DENPASAR-BALI BASED ON LOCAL COMMUNITY PERCEPTIONS
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| Journal Article : MEASURING THE SERVICE QUALITY LEVEL AT HIGHER TVET INSTITUTES
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| Journal Article : INFLUENCES OF MEDIA RICHNESS ON INSTAGRAM TOWARDS CONSUMER PURCHASE INTENTION: THE MEDIATING EFFECT OF BRAND EQUITY
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| Journal Article : FACTORS INFLUENCING GEN-Y IN MALAYSIA TO PURCHASE IMPULSIVELY: A MEDIATING EFFECT OF PERCEIVED ENJOYMENT
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| Journal Article : CUSTOMER EDUCATION IN ISLAMIC BANKING IN MALAYSIA
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| Journal Article : EMPIRICAL STUDY ON STUDENT SATISFACTION AS MEDIATOR BETWEEN SERVICE QUALITY AND STUDENT LOYALTY IN TVET HLIS
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| Journal Article : INVESTIGATION ON MEDIATING ROLE OF CORPORATE IMAGE OF UNIVERSITY ON THE LINK BETWEEN SERVICE QUALITY AND STUDENT LOYALTY
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| Journal Article : CUSTOMER EXPECTATIONS IN EWALLET SERVICES
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| Journal Article : MEDIA RICHNESS ON INSTAGRAM INFLUENCES TOWARDS CONSUMER PURCHASE INTENTION: EXPLORING THE MODERATING EFFECT OF BRAND EQUITY
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| Journal Article : ROLE OF PRICE TOWARDS CUSTOMER SATISFACTION
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| Journal Article : THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP STYLE AND ORGANIZATIONAL LEARNING: THE MEDIATING EFFECT OF THE ORGANIZATIONAL CAREER GROWTH OF THE ACADEMICS OF THE UNIVERSITY OF DJIBOUTI
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| Journal Article : EXPLORING MEDIATING ROLE OF CORPORATE IMAGE BETWEEN SERVICE QUALITY AND STUDENT LOYALTY USING PLS-SEM
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| Journal Article : UNDERSTANDING CUSTOMER SATISFACTION IN JAKARTA QUICK SERVICE RESTAURANT INDUSTRY
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| Journal Article : THE IMPACT OF PERCEIVED QUALITY AND PRICE ON THE SATISFACTION OF SPA TREATMENTS CUSTOMERS IN JAKARTA
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| Journal Article : ROLES OF EMPATHY AND RESPONSIVENESSTOWARDS CUSTOMER SATISFACTION IN LUXURY HOTELS IN JAKARTA
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| Journal Article : THE INFLUENCE OF SOCIAL MEDIA RICHNESS ON THE CONSUMER INTENTION TO PURCHASE
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| Journal Article : MEASURING THE BRAND PERSONALITY DIMENSIONS OF MODEST FASHION INDUSTRY IN MALAYSIA
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| Journal Article : THE IMPACTS OF MOTIVES, BARRIERS, AND BEHAVIOUR ON THE TRAVEL PACKAGE ATTRACTIVENESS FROM MUSLIM TRAVELERS PERSPECTIVES
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| Journal Article : UNPACKING YOUNG TRAVELERS NEEDS TO ENHANCE THE
ATTRACTIVENESS OF PACKAGE TOURS
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| Journal Article : MEDIATING EFFECT OF CORPORATE IMAGE AND STUDENTS SATISFACTION ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND STUDENTS LOYALTY IN TVET HLIS
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| Journal Article : THE RELATIONSHIP BETWEEN ONLINE SHOPPING ENVIRONMENTS, SALES PROMOTIONS, WEBSITE QUALITY, AND IMPULSIVE BUYING BEHAVIOUR: A STRUCTURAL EQUATION MODELLING APPROACH
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| Journal Article : PRELIMINARY ANALYSIS ON RELATIONSHIP OF CRM FUNCTIONS IMPLEMENTATION TOWARDS FIRM'S BUSINESS PERFORMANCE
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| Journal Article : EXPLORING THE BARRIERS TO INTERNATIONALISATION FOR MALAYSIAN SMES
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| Journal Article : THE RELATIONSHIP BETWEEN SALES PROMOTIONS AND ONLINE IMPULSE BUYING IN MALAYSIA
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| Journal Article : THE RELATIONSHIP BETWEEN SHOPPING ENVIRONMENT AND ONLINE IMPULSE BUYING IN MALAYSIA
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| Journal Article : CUSTOMER SATISFACTION AND PURCHASING INTENTION IN AIRLINE SERVICE QUALITY: A CASE STUDY OF MALAYSIA AIRLINES
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| Journal Article : THE RELATIONSHIP BETWEEN WEBSITE QUALITY AND ONLINE IMPULSE BUYING IN MALAYSIA
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| Journal Article : SPEED OF ADJUSTMENT AND MACRO ECONOMIC GROWTH
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| Journal Article : FACTOR OF BRAND EQUITY, BRAND RELATIONSHIP & CUSTOMER BUYING DECISION BEHAVIOR IN AUTOMOTIVE INDUSTRIES
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| Journal Article : FACTORS LEAD TO CUSTOMER LOYALTY IN PREPAID MOBILE SERVICES
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| Journal Article : LOYALTY PROGRAM & CUSTOMER LOYALTY IN BANKING INDUSTRY
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| Book Chapter : SERIES 4: IMPACT OF COVID-19 ON MARKETING STRATEGIES. ADVANCE IN MARKETING RESEARCH
2022, 9789672817574, Penulis Dalam Bab, Tiada
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| Book Chapter : ADVANCE IN MARKETING RESEARCH VOLUME 4
2022, 9789672817574, Penulis Dalam Bab, Tiada
|