-
List Of Active Publication
| Journal Article : THE INFLUENCE OF PERCEIVED RISK FACTORS ON ONLINE PURCHASE INTENTION AMONG MILLENNIALS IN MALAYSIA 2023, 22203796, Penulis Pertama UTHM - First Author, https://ojs.amhinternational.com/index.php/imbr/article/view/3516/2255 | |
| Journal Article : DETERMINANTS OF USING REUSABLE ECO-FRIENDLY SHOPPING BAGS AMONG GEN-Y 2023, 22203796, Penulis Pertama UTHM - First Author, https://ojs.amhinternational.com/index.php/imbr/article/view/3520 | |
| Journal Article : CONTINUANCE INTENTION OF MOBILE BANKING SERVICES AMONG GENERATION Y 2023, 22896368, Penulis Utama - Corresponding Author, https://myjms.mohe.gov.my/index.php/joa/article/view/23417 | |
| Journal Article : THE EFFECT OF WORK ENVIRONMENT ON EMPLOYEE PRODUCTIVITY: A CASE STUDY OF MANUFACTURING COMPANY 2023, 25501429, Penulis Bersama - Co-Author, https://myjms.mohe.gov.my/index.php/JIBE/article/view/24025/13114 | |
| Journal Article : DETERMINANTS OF MILLENNIAL'S CONTINUANCE INTENTION FOR MOBILE BANKING SERVICES IN JOHOR 2023, 25501429, Penulis Utama - Corresponding Author, https://myjms.mohe.gov.my/index.php/JIBE/article/view/23138/12691 | |
| Journal Article : RELATIONSHIP BETWEEN TIMELINESS AND INTENTION TO USE OF MRT SERVICES IN KLANG VALLEY MALAYSIA 2022, 19475667, Penulis Pertama UTHM - First Author, http://www.gbmrjournal.com/pdf/v14n4s/V14N4s-30.pdf | |
| Journal Article : CORPORATE SOCIAL RESPONSIBILITY OF FIVE-STAR HOTELS IN BALI 2022, 25281399, Penulis Pertama UTHM - First Author, https://ejournal.undiksha.ac.id/index.php/JIA/article/view/49640 | |
| Journal Article : THE MEDIATING ROLE OF CONSUMERS TRUST TOWARDS CONSUMERS PURCHASE INTENTION OF HALAL FOOD FROM MALAYSIA: APPLICATION OF STRUCTURAL EQUATION MODELLING 2022, 27032299, Penulis Pertama UTHM - First Author, https://magscholar.com/jhsr/jhsrv3n1/jhsr220002.pdf | |
| Journal Article : PURCHASING BEHAVIOUR AMONG SMALL MEDIUM ENTERPRISE (SME) CUSTOMER DURING COVID-19 PANDEMIC USING 7PS APPROACH 2022, 27177564, Penulis Pertama UTHM - First Author, https://journalppw.com/index.php/jpsp/article/view/1427 | |
| Journal Article : MEASURING THE SERVICE QUALITY LEVEL AT HIGHER TVET INSTITUTES 2021, 15836258, Penulis Pertama UTHM - First Author, https://www.annalsofrscb.ro/index.php/journal/article/view/1969 | |
| Journal Article : CSR STRATEGIES OF FIVE-STAR HOTELS IN DENPASAR-BALI BASED ON LOCAL COMMUNITY PERCEPTIONS 2021, 25976222, Penulis Pertama UTHM - First Author, https://unpas.id/index.php/ijsam/article/view/135 | |
| Journal Article : FACTORS INFLUENCING GEN-Y IN MALAYSIA TO PURCHASE IMPULSIVELY: A MEDIATING EFFECT OF PERCEIVED ENJOYMENT 2020, 22011315, Penulis Pertama UTHM - First Author, https://www.ijicc.net/index.php/ijicc-editions/2020/156-vol-11-iss-5 | |
| Journal Article : INFLUENCES OF MEDIA RICHNESS ON INSTAGRAM TOWARDS CONSUMER PURCHASE INTENTION: THE MEDIATING EFFECT OF BRAND EQUITY 2020, 22011315, Penulis Pertama UTHM - First Author, https://www.ijicc.net/index.php/volume-10-2019/149-vol-10-iss-11 | |
| Journal Article : INVESTIGATION ON MEDIATING ROLE OF CORPORATE IMAGE OF UNIVERSITY ON THE LINK BETWEEN SERVICE QUALITY AND STUDENT LOYALTY 2020, 23945125, Penulis Pertama UTHM - First Author, http://www.jcreview.com/?mno=110947 | |
| Journal Article : EMPIRICAL STUDY ON STUDENT SATISFACTION AS MEDIATOR BETWEEN SERVICE QUALITY AND STUDENT LOYALTY IN TVET HLIS 2020, 23945125, Penulis Pertama UTHM - First Author, http://www.jcreview.com/?mno=110948 | |
| Journal Article : CUSTOMER EDUCATION IN ISLAMIC BANKING IN MALAYSIA 2020, 23945125, Penulis Pertama UTHM - First Author, http://www.jcreview.com/?mno=110949 | |
| Journal Article : MEDIA RICHNESS ON INSTAGRAM INFLUENCES TOWARDS CONSUMER PURCHASE INTENTION: EXPLORING THE MODERATING EFFECT OF BRAND EQUITY 2020, 26866331, Penulis Utama - Corresponding Author, https://dinastipub.org/DIJEMSS/article/view/556 | |
| Journal Article : CUSTOMER EXPECTATIONS IN EWALLET SERVICES 2020, 25158260, Penulis Pertama UTHM - First Author, https://ejmcm.com/pdf_4281_bda4aa07e5a79aacf2c8f9b8e5288741.html | |
| Journal Article : ROLE OF PRICE TOWARDS CUSTOMER SATISFACTION 2020, 25158260, Penulis Pertama UTHM - First Author, https://ejmcm.com/article_4282_ab057a5e698e265b157613e8fb09a74d.pdf | |
| Journal Article : THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP STYLE AND ORGANIZATIONAL LEARNING: THE MEDIATING EFFECT OF THE ORGANIZATIONAL CAREER GROWTH OF THE ACADEMICS OF THE UNIVERSITY OF DJIBOUTI 2020, 14757192, Penulis Pertama UTHM - First Author, https://www.psychosocial.com/article/PR270387/15406/ | |
| Journal Article : EXPLORING MEDIATING ROLE OF CORPORATE IMAGE BETWEEN SERVICE QUALITY AND STUDENT LOYALTY USING PLS-SEM 2020, 22783075, Penulis Pertama UTHM - First Author, https://www.ijitee.org/wp-content/uploads/papers/v9i3/C9233019320.pdf | |
| Journal Article : UNDERSTANDING CUSTOMER SATISFACTION IN JAKARTA QUICK SERVICE RESTAURANT INDUSTRY 2020, 01934120, Penulis Pertama UTHM - First Author, https://www.testmagzine.biz/index.php/testmagzine/article/view/2450/2154 | |
| Journal Article : THE IMPACT OF PERCEIVED QUALITY AND PRICE ON THE SATISFACTION OF SPA TREATMENTS CUSTOMERS IN JAKARTA 2020, 01934120, Penulis Pertama UTHM - First Author, https://www.testmagzine.biz/index.php/testmagzine/article/view/2458/2160 | |
| Journal Article : ROLES OF EMPATHY AND RESPONSIVENESSTOWARDS CUSTOMER SATISFACTION IN LUXURY HOTELS IN JAKARTA 2020, 01934120, Penulis Pertama UTHM - First Author, https://www.testmagzine.biz/index.php/testmagzine/article/view/2452/2156 | |
| Journal Article : THE INFLUENCE OF SOCIAL MEDIA RICHNESS ON THE CONSUMER INTENTION TO PURCHASE 2020, 01934120, Penulis Pertama UTHM - First Author, https://www.testmagzine.biz/index.php/testmagzine/article/view/1511/1367 | |
| Journal Article : MEASURING THE BRAND PERSONALITY DIMENSIONS OF MODEST FASHION INDUSTRY IN MALAYSIA 2020, 01934120, Penulis Pertama UTHM - First Author, https://www.testmagzine.biz/index.php/testmagzine/article/view/1503 | |
| Journal Article : UNPACKING YOUNG TRAVELERS NEEDS TO ENHANCE THE
ATTRACTIVENESS OF PACKAGE TOURS 2020, 14757192, Penulis Pertama UTHM - First Author, https://www.psychosocial.com/article/PR260181/13511/ | |
| Journal Article : THE IMPACTS OF MOTIVES, BARRIERS, AND BEHAVIOUR ON THE TRAVEL PACKAGE ATTRACTIVENESS FROM MUSLIM TRAVELERS PERSPECTIVES 2020, 22783075, Penulis Pertama UTHM - First Author, https://www.ijitee.org/wp-content/uploads/papers/v9i3/C9231019320.pdf | |
| Journal Article : MEDIATING EFFECT OF CORPORATE IMAGE AND STUDENTS SATISFACTION ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND STUDENTS LOYALTY IN TVET HLIS 2019, 21804184, Penulis Pertama UTHM - First Author, http://web.usm.my/aamj/24s12019/aamj24s12019_7.pdf | |
| Journal Article : PRELIMINARY ANALYSIS ON RELATIONSHIP OF CRM FUNCTIONS IMPLEMENTATION TOWARDS FIRM'S BUSINESS PERFORMANCE 2019, 23956518, Penulis Pertama UTHM - First Author, https://giapjournals.com/hssr/article/view/904 | |
| Journal Article : THE RELATIONSHIP BETWEEN ONLINE SHOPPING ENVIRONMENTS, SALES PROMOTIONS, WEBSITE QUALITY, AND IMPULSIVE BUYING BEHAVIOUR: A STRUCTURAL EQUATION MODELLING APPROACH 2019, 22011315, Penulis Pertama UTHM - First Author, https://www.ijicc.net/index.php/volume-6-2019/65-vol-6-iss-9a | |
| Journal Article : CUSTOMER SATISFACTION AND PURCHASING INTENTION IN AIRLINE SERVICE QUALITY: A CASE STUDY OF MALAYSIA AIRLINES 2018, 2227524x, Penulis Utama - Corresponding Author, https://www.sciencepubco.com/index.php/ijet/article/view/21707 | |
| Journal Article : EXPLORING THE BARRIERS TO INTERNATIONALISATION FOR MALAYSIAN SMES 2018, 2227524x, Penulis Utama - Corresponding Author, https://www.sciencepubco.com/index.php/ijet/article/view/21695 | |
| Journal Article : THE RELATIONSHIP BETWEEN WEBSITE QUALITY AND ONLINE IMPULSE BUYING IN MALAYSIA 2018, 10121587, Penulis Pertama UTHM - First Author, http://produccioncientificaluz.org/index.php/opcion/article/view/24525 | |
| Journal Article : THE RELATIONSHIP BETWEEN SALES PROMOTIONS AND ONLINE IMPULSE BUYING IN MALAYSIA 2018, 10121587, Penulis Pertama UTHM - First Author, https://produccioncientificaluz.org/index.php/opcion/article/view/24308 | |
| Journal Article : THE RELATIONSHIP BETWEEN SHOPPING ENVIRONMENT AND ONLINE IMPULSE BUYING IN MALAYSIA 2018, 22287019, Penulis Pertama UTHM - First Author, http://ijmbr.info/abstract.php?archiveid=155 | |
| Journal Article : SPEED OF ADJUSTMENT AND MACRO ECONOMIC GROWTH 2017, 19366612, Penulis Pertama UTHM - First Author, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2966838 | |
| Journal Article : FACTOR OF BRAND EQUITY, BRAND RELATIONSHIP & CUSTOMER BUYING DECISION BEHAVIOR IN AUTOMOTIVE INDUSTRIES 2016, 0975833x, Penulis Utama - Corresponding Author, http://www.journalcra.com/article/factor-brand-equity-brand-relationship-customer-buying-decision-behavior-automotive | |
| Journal Article : LOYALTY PROGRAM & CUSTOMER LOYALTY IN BANKING INDUSTRY 2015, 23198834, Penulis Utama - Corresponding Author, https://www.longdom.org/abstract/loyalty-program--customer-loyalty-in-banking-industry-2594.html | |
| Journal Article : FACTORS LEAD TO CUSTOMER LOYALTY IN PREPAID MOBILE SERVICES 2015, 22519114, Penulis Pertama UTHM - First Author, https://scholar.google.com.my/citations?view_op=view_citation&hl=en&user=wAAdngsAAAAJ&citation_for_view=wAAdngsAAAAJ:UeHWp8X0CEIC | |
| Book Chapter : ADVANCE IN MARKETING RESEARCH SERIES 5: DIGITAL MARKETING ESSENTIALS FOR BUSINESS 2023, 9786297566917, Penulis Dalam Bab, Tiada | |
| Book Chapter : ADVANCE IN MARKETING RESEARCH SERIES 5: DIGITAL MARKETING ESSENTIALS FOR BUSINESS 2023, 9786297566917, Penulis Dalam Bab, Tiada | |
| Book Chapter : ADVANCE IN MARKETING RESEARCH SERIES 5: DIGITAL MARKETING ESSENTIALS FOR BUSINESS 2023, 9786297566917, Penulis Dalam Bab, Tiada | |
| Book Chapter : ADVANCE IN MARKETING RESEARCH VOLUME 4 2022, 9789672817574, Penulis Dalam Bab, Tiada | |
| Book Chapter : SERIES 4: IMPACT OF COVID-19 ON MARKETING STRATEGIES. ADVANCE IN MARKETING RESEARCH 2022, 9789672817574, Penulis Dalam Bab, Tiada | |
| Book : FINANCING GREEN TECHNOLOGY: GREEN FINANCING FOR GREEN
TECHNOLOGY? IN GREEN ENTREPRENUERSHIP AND LEADERSHIP -CASE STUDY COLLECTION 2024, 9786299754862, Penulis Bersama - Co-Author, https://business.utm.my/e-book/ | |
| Conference / Seminar : STUDY ON CHALLENGES AFFECTING WOMEN ENTREPRENEURS' BUSINESS SUCCESS IN ADEN, YEMEN | |
| Conference / Seminar : A STUDY OF INTENTION TO USE OF HALAL SCANNING APPLICATION AMONG MUSLIM STUDENTS AT UTHM | |
| General Publication : JOHOR BUSINESS SCHOOL KONGSI REZEKI BERSAMA ASNAF, ANAK YATIM 2024, -, Penulis Pertama UTHM - First Author, https://news.uthm.edu.my/ms/2024/04/johor-business-school-kongsi-rezeki-bersama-asnaf-anak-yatim/ | |
| General Publication : FPTP TERIMA KUNJUNGAN DELEGASI UNIVERSITAS MUHAMMADIYAH KALIMANTAN TIMUR, INDONESIA 2023, -, Penulis Pertama UTHM - First Author, https://news.uthm.edu.my/ms/2023/02/fptp-terima-kunjungan-delegasi-universitas-muhammadiyah-kalimantan-timur-indonesia/ |
