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MOHD ZULARIFFIN BIN MD MAAROF
zulariffin@uthm.edu.my
View Curriculum Vitae

Note : H-index and Citation are based on current records accessed through the Scopus API.


  • Areas of Research Interest
    •               
    Forecasting model development

                  
    Big data analytic

                  
    Digital marketing online advertising

  • List of Grant Awarded
    • 07-SEP-21 ~ 06-SEP-24 K396 : A New Modified Hybrid Shooting Method For Non-Classical Optimal Control Problem With Piecewise Function in the Economics Royalty Payment Model
    Discretization Method, Fundamental Theory, Non-Classical Optimal Control, Royalty Payment, Shooting , Kebangsaan, RM 102000

    01-JAN-22 ~ 30-JUN-24 Q068 : COMBINATION OF NEURAL NETWORK PARTICLE SWARM OPTIMIZATION (NN-PSO) WITH EXPERT PREDICTION (EP) FOR FORECASTING PRICE MOVEMENT OF XAUUSD IN GOLD TRADING
    forex modelling, business model, forecasting model, stock market, forex study, Universiti, RM 45000

    01-APR-23 ~ 31-MAR-24 Q332 : THE EXPLORATION AND PROMOTIONAL POTENTIAL OF ELECTRIC VEHICLES AS ECO-MOBILITY
    Electric Vehicles Mobility Low Carbon, Universiti, RM 55000

    15-NOV-20 ~ 14-NOV-22 H854 : The impact of email marketing strategy for Small medium enterprises: Empirical insights from Malaysia
    digital marketing, small and medium enterprises, email marketing, technology impact, online business, Universiti, RM 20000

    01-MAY-19 ~ 31-OCT-21 H447 : Poisson -Gamma approach in measuring the effectiveness of online advertising marketplaces
    Poisson gamma distribution Online advertising ecommerce marketplace , Universiti, RM 30000

    01-DEC-19 ~ 31-JUL-21 H586 : The impact of disclosing sponsorship compensation justification by Social Media Influencer
    Social media; influencer; youtube advertising; google adwords advertising; digital content, Universiti, RM 23000

    01-DEC-19 ~ 31-JUL-21 H556 : EBay Marketing Revolutionary: Effectiveness of Social Media Platform
    eCommerce, forecasting, statistical analysis , Universiti, RM 23000

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