UEMAS | UTHM Expert

NOREINA BINTI KEPAL @ NASIR
noreina@uthm.edu.my
View Curriculum Vitae

Scopus ID 57211318818
Researcher ID / PUBLONS
Orcid ID
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H-index (Scopus) 0
Citation (Scopus) 0

Note : H-index and Citation are based on current records accessed through the Scopus API.

List Of Active Publication

	Journal Article : FACTORS AFFECTING MALE CONSUMER ONLINE BUYING BEHAVIOUR 2022, 27745336, Penulis Bersama - Co-Author, https://cvodis.com/ijembis/index.php/ijembis
	Journal Article : BUILDING BRANDS IN THE FOOD PROCESSING SMES IN MALAYSIA : A PROPOSED EXPLORATORY RESEARCH 2019, 23492058, Penulis Bersama - Co-Author, https://www.ijerm.com/vol/Volume-06-Issue-06
	Journal Article : RETAINING MALAYSIA'S BLUE COLLAR WORKERS IN COMPETITIVE MANUFACTURING INDUSTRY 2019, 11099526, Penulis Bersama - Co-Author, http://www.wseas.org/multimedia/journals/economics/2019/a945107-814.pdf
	Journal Article : THE ROLE OF BRAND EXPERIENCE, ATTACHMENT AND TRUST TOWARDS BRAND LOYALTY AMONG MALAYSIAN AUTOMOBILE USERS 2019, 23492058, Penulis Utama - Corresponding Author, https://www.ijerm.com/download_data/IJERM0606015.pdf
	Journal Article : THE USE OF INFORMATION ON FOOD LABELS: THE CONSUMERS¿ PERSPECTIVE IN MALAYSIA 2018, 19367317, Penulis Pertama UTHM - First Author, https://doi.org/10.1166/asl.2018.11357
	Journal Article : CHALLENGES FACED BY CHINESE WOMEN ENTREPRENEURS IN BATU PAHAT, JOHOR 2018, 19366612, Penulis Bersama - Co-Author, Tiada
	Journal Article : UNDERSTANDING FACTORS THAT INFLUENCE HOUSE PURCHASE INTENTION AMONG CONSUMERS IN KOTA KINABALU : AN APPLICATION OF BUYER BEHAVIOR MODEL THEORY 2016, 22897224, Penulis Bersama - Co-Author, http://penerbit.uthm.edu.my/ojs/index.php/jtmb/article/view/1466
	Book Chapter : ISU-ISU INOVASI DI MALAYSIA SIRI 4 2020, 9789672916505, Penulis Bersama - Co-Author, Tiada
	Book Chapter : ISU-ISU INOVASI DI MALAYSIA SIRI 4 2020, 9789672916505, Penulis Bersama - Co-Author, Tiada
	Book Chapter : ENTREPRENEURSHIP AND BUSINESS FROM THEORIES INTO PRACTICES SERIES 3 2019, 9789672389002, Penulis Bersama - Co-Author, Tiada
	Book Chapter : PRAKTIS KEUSAHAWANAN : ISU-ISU DAN CABARAN, SIRI 1 2018, 9789672216742, Penulis Dalam Bab, Tiada
	Book Chapter : PRAKTIS KEUSAHAWANAN: ISU-ISU DAN CABARAN, SIRI 1 2018, 9789672216742, Penulis Bersama - Co-Author, Tiada
	Book Chapter : ISU-ISU KEWANGAN DI MALAYSIA SIRI 1 2018, 9789832216667, Penulis Bersama - Co-Author, Tiada
	Book Chapter : PRAKTIS KEUSAHAWANAN : ISU-ISU DAN CABARAN, SIRI 1 2018, 9789672216742, Penulis Bersama - Co-Author, Tiada
	Book Chapter : ADVANCE IN MARKETING RESEARCH SERIES 2 2018, 9789672216681, Penulis Bersama - Co-Author, Tiada
	Book Chapter : ADVANCE IN MARKETING RESEARCH SERIES 1 2017, 978-967-2110-73-6, Penulis Dalam Bab, Tiada
	Book Chapter : ADVANCE IN MARKETING RESEARCH SERIES 1 2017, 978-967-2110-73-6, Penulis Bersama - Co-Author, Tiada
	Book Chapter : ENTREPRENEURSHIP & BUSINESS: FROM THEORIES INTO PRACTICE 2017, 9789672110590, Penulis Dalam Bab, Tiada
	Book : KOLEKSI MODEL PERMAINAN DAN LATIHAN DALAM KUMPULAN (LDK) 2023, 9786297566610, Penulis Bersama - Co-Author, Tiada
	Book : ISU-ISU INOVASI DI MALAYSIA SIRI 4 2020, 9789672916505, Penulis Bersama - Co-Author, Tiada
	Policy Paper : 2021, , Penulis Bersama - Co-Author,
	Conference / Seminar : THE HOTEL BENEFITS FROM THE IMPLEMENTATION OF GREEN HOTEL PRACTICES AMONG MALAYSIAN HOTELS 2022, 9780735442559, Penulis Bersama - Co-Author,
	Conference / Seminar : STRATEGI DAN KESAN PENGURUSAN NORMA BAHARU BAGI PENEMPATAN PELAJAR DI KOLEJ KEDIAMAN TUN FATIMAH, UNIVERSITI TUN HUSSEIN ONN MALAYSIA: SATU PERKONGSIAN 2021, 9789672644422, Penulis Bersama - Co-Author,
	Conference / Seminar : THE RELATIONSHIP BETWEEN ELECTRONIC WORD OF MOUTH IN SOCIAL MEDIA WEBSITES AND CONSUMERS' PURCHASE INTENTION 2021, 27735044, Penulis Bersama - Co-Author,
	Conference / Seminar : FACTORS INFLUENCING CONSUMER INTENTION TO PURCHASE ONLINE: A STUDY AMONG FEMALE CONSUMER IN JOHOR, MALAYSIA 2021, 27735044, Penulis Bersama - Co-Author,
	Conference / Seminar : STRATEGI DAN KESAN PENGURUSAN NORMA BAHARU BAGI PENEMPATAN PELAJAR DI KOLEJ KEDIAMAN TUN FATIMAH, UNIVERSITI TUN HUSSEIN ONN MALAYSIA: SATU PERKONGSIAN 2021, 9789672644422, Penulis Bersama - Co-Author,
	Conference / Seminar : CONSUMERS PERSPECTIVE: USE OF INFORMATION ON FOOD LABELS 2016, -, Penulis Utama - Corresponding Author,
	Conference / Seminar : CHALLENGES FACED BY CHINESE WOMEN ENTREPRENEURS IN BATU PAHAT, JOHOR. 2016, -, Penulis Bersama - Co-Author,
	General Publication : CORPORATE SOCIAL RESPONSIBILITIES AND ETHICS VIDEO 4 2022, -, Penulis Pertama UTHM - First Author, https://youtu.be/BrTWanSWhkQ
	General Publication : MODUL JATI DIRI GRITT TINGKATKAN KEPERIBADIAN PELAJAR UTHM 2022, -, Penulis Bersama - Co-Author, https://news.uthm.edu.my/ms/2022/11/modul-jati-diri-gritt-tingkatkan-keperibadian-pelajar-uthm/
	General Publication : PLANNING VIDEO 4 2022, -, Penulis Pertama UTHM - First Author, https://youtu.be/jzMyS22tBA8
	General Publication : PLANNING VIDEO 3 2022, -, Penulis Pertama UTHM - First Author, https://youtu.be/_IZ-V-kXf_Y
	General Publication : PLANNING VIDEO 2 2022, -, Penulis Pertama UTHM - First Author, https://youtu.be/5mt2NQYMmrg
	General Publication : PROGRAM KEPIMPINAN HARAPAN 2022 PUPUK PELAJAR JADI PEMIMPIN HEBAT 2022, -, Penulis Bersama - Co-Author, https://news.uthm.edu.my/ms/2022/09/program-kepimpinan-harapan-2022-pupuk-pelajar-jadi-pemimpin-hebat/
	General Publication : INTERGRATED MARKETING COMMUNICATION PART 1 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/HIe8Krpz8Zk
	General Publication : INTERGRATED MARKETING COMMUNICATION PART 2 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/7Jtpyjwodjk
	General Publication : WEEK 7 PRODUCT PART 1 2020, -, Penulis Pertama UTHM - First Author, https://youtu.be/SzxkZ0RQx00
	General Publication : WEEK 7 PRODUCT PART 2 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/uAKb6cT6Fsw
	General Publication : INTEGRATED MARKETING COMMUNICATION PART 3 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/v0pILqZGAWM
	General Publication : SALES PROMOTION PART 1 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/fA1ZUF7JFwM
	General Publication : SALES PROMOTION PART 2 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/G6CJJtU8kS0
	General Publication : BPA11603 PRINCIPLES OF MARKETING [CHAPTER 6 PART 2 - 2] 2020, -, Penulis Bersama - Co-Author, https://www.youtube.com/watch?v=uEw9GPboyNM
	General Publication : BPA 11403 PRINCIPLES OF ACCOUNTING BUSINESS TRANSACTION PART 1 2020, -, Pengumpul Bahan, https://www.youtube.com/watch?v=eTQCsy-TBZA
	General Publication : BPA11603 PRINCIPLES OF MARKETING [CHAPTER 6 PART 2 - 1] 2020, -, Penulis Bersama - Co-Author, https://www.youtube.com/watch?v=KWGZbVaGc1M
	General Publication : CHAPTER 7 OPERATION MANAGEMENT PART 3 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/SBMDyCvEU7g
	General Publication : CHAPTER 7 OPERATION MANAGEMENT PART 2 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/cTPu6hvVexo
	General Publication : CHAPTER 7 OPERATION MANAGEMENT PART 1 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/Wg2ZuxcidJw
	General Publication : LAPORAN KAJIAN PENGESANAN GRADUAN 2016 2018, -, Penulis Bersama - Co-Author, 978-967-2175-00-1
	General Publication : MODUL PERMULAAN GRADUAN UNIVERSITI TUN HUSSEIN ONN MALAYSIA 2010, -, Penulis Bersama - Co-Author, -
	General Publication : PUBLIC RELATIONS VIDEO1 1995, -, Penulis Pertama UTHM - First Author, https://youtu.be/ZsNmy6RCEeQ

List of Collaborators

		PUAN NUR ANIZA QUANTANIAH BINTI JUSOH ( 16 publications ) SENIOR LECTURER FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS nuraniza@uthm.edu.my
		Dr. UMI KARTINI BINTI RASHID ( 12 publications ) FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS kartini@uthm.edu.my
		Dr. NOOR ASLINDA BINTI ABU SEMAN ( 6 publications ) FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS naslinda@uthm.edu.my
		PROF. MADYA Dr. AMRAN BIN HARUN ( 6 publications ) FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS amranh@uthm.edu.my
		PROF. MADYA Dr. SITI SARAH BINTI OMAR ( 5 publications ) ASSOCIATE PROFESSOR FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS sarah@uthm.edu.my
		Dr. JUZAIMI BIN NASUREDIN ( 5 publications ) FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS juzaimi@uthm.edu.my
		Dr. ANIM ZALINA BINTI AZIZAN ( 4 publications ) SENIOR LECTURER FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS animz@uthm.edu.my
		Ts. Dr. MOHD AZHAM BIN AZMI ( 3 publications ) FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING azham@uthm.edu.my
		ENCIK NAZARUDIN BIN BUJANG ( 3 publications ) FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS nazarudin@uthm.edu.my
		Dr. NOR KAMARIAH BINTI KAMARUDDIN ( 3 publications ) SENIOR LECTURER FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS nkamariah@uthm.edu.my
		Dr. NUR ILYANI BINTI RAMLI ( 3 publications ) FACULTY OF ELECTRICAL AND ELECTRONIC ENGINEERING ilyani@uthm.edu.my
		Dr. MOHD FAISAL BIN HUSHIM ( 3 publications ) FACULTY OF ENGINEERING TECHNOLOGY mdfaisal@uthm.edu.my
		ENCIK BAHARUDIN BIN YAMAN @ ABDUL GHANI ( 2 publications ) INTITUTE AHLI SUNNAH WAL JAMAAH bahary@uthm.edu.my
		Ts. Dr. LATIFAH BINTI MD ARIFFIN ( 2 publications ) SENIOR LECTURER FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING latifa@uthm.edu.my
		PUAN SITI MARIA BINTI ANUAR ( 2 publications ) HOSTEL ASSISTANT MANAGER STUDENT HOUSING CENTRE sitimaria@uthm.edu.my
		HJ. ABD KHALIL BIN ABD RAHIM ( 2 publications ) FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING khalil@uthm.edu.my
		PROF. Dr. WAN FAUZI @ WAN FAUZIAH BINTI WAN YUSOFF ( 2 publications ) FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS fauziahy@uthm.edu.my
		Dr. SHAZAITUL AZREEN BINTI RODZALAN ( 2 publications ) FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS shazaitul@uthm.edu.my
		PROF. Ir. Dr. YUSRI BIN YUSOF ( 2 publications ) PROFESSOR FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING yusri@uthm.edu.my
		Ts. MOHD SAFIEE BIN IDRIS ( 2 publications ) SENIOR LECTURER FACULTY OF TECHNICAL AND VOCATIONAL EDUCATION safiee@uthm.edu.my
		ENCIK MOHD FIKRI BIN MOHD MASROM ( 2 publications ) FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING fikri@uthm.edu.my
		PROF. Ir. Dr. MD SAIDIN BIN WAHAB ( 1 publications ) FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING saidin@uthm.edu.my
		PROF. MADYA Ts. Dr. AZIAN BINTI HARIRI ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING azian@uthm.edu.my
		Ts. Dr. HASYAMUDDIN BIN OTHMAN ( 1 publications ) SENIOR LECTURER FACULTY OF TECHNICAL AND VOCATIONAL EDUCATION hasyam@uthm.edu.my
		PROF. MADYA Dr. MD ASRUL NASID BIN MASROM ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS asruln@uthm.edu.my
		ENCIK MOHD NAZRIN BIN MUSLING ( 1 publications ) HOSTEL ASSISTANT MANAGER STUDENT HOUSING CENTRE nazrin@uthm.edu.my
		Dr. DAHLIA FERNANDEZ BT MOHD FARID FERNANDEZ ( 1 publications ) LECTURER FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS dahlia@uthm.edu.my
		PROF. MADYA Dr. JAMALUDIN BIN JALANI ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF ELECTRICAL AND ELECTRONIC ENGINEERING jamalj@uthm.edu.my
		ENCIK MOHD RAZALI BIN MOHD MUKSIN ( 1 publications ) FACULTY OF TECHNICAL AND VOCATIONAL EDUCATION mrazali@uthm.edu.my
		PROF. MADYA Dr. MOHD ASRUL AFFENDI BIN ABDULLAH ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF APPLIED SCIENCES AND TECHNOLOGY afendi@uthm.edu.my
		PROF. MADYA Ir. Ts. Dr. NOR HASLINDA BINTI ABAS ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF CIVIL ENGINEERING AND BUILT ENVIRONMENT nhaslin@uthm.edu.my
		Ts. Dr. FAIZAL AMIN NUR BIN YUNUS ( 1 publications ) FACULTY OF TECHNICAL AND VOCATIONAL EDUCATION faizaly@uthm.edu.my
		PUAN AMANI BINTI ABDULLAH ( 1 publications ) INFORMATION TECHNOLOGY ASSISTANT INFORMATION TECHNOLOGY CENTRE amani@uthm.edu.my
		PROF. MADYA Dr. ASRI BIN SELAMAT ( 1 publications ) FACULTY OF TECHNICAL AND VOCATIONAL EDUCATION asri@uthm.edu.my
		Dr. ZAHRUL AKMAL BIN DAMIN ( 1 publications ) SENIOR LECTURER CENTRE FOR GENERAL STUDIES AND CO-CURRICULAR zahruld@uthm.edu.my
		PUAN NOORASHIKIN BINTI ABDUL WAHAB ( 1 publications ) ASSISTANT REGISTRAR FACULTY OF CIVIL ENGINEERING AND BUILT ENVIRONMENT shikin@uthm.edu.my
		Dr. RAHMAT BIN SANUDIN ( 1 publications ) SENIOR LECTURER FACULTY OF ELECTRICAL AND ELECTRONIC ENGINEERING rahmats@uthm.edu.my
		PROF. Dr. MAS FAWZI BIN MOHD ALI ( 1 publications ) FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING fawzi@uthm.edu.my
		Dr. MOHAMAD AIZI BIN SALAMAT ( 1 publications ) SENIOR LECTURER FACULTY OF COMPUTER SCIENCE AND INFORMATION TECHNOLOGY aizi@uthm.edu.my
		PUAN MARIAM BINTI ABDUL HAMID ( 1 publications ) LECTURER CENTRE FOR DIPLOMA STUDIES mariamh@uthm.edu.my
		Dr. MUHAMMAD SALLEH BIN HAJI ABUSTAN ( 1 publications ) FACULTY OF CIVIL ENGINEERING AND BUILT ENVIRONMENT sallehb@uthm.edu.my
		Dr. WAN NURUL KARIMAH BINTI WAN AHMAD ( 1 publications ) FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS karimah@uthm.edu.my
		PROF. Ir. Ts. Dr. ADNAN BIN ZAINORABIDIN ( 1 publications ) FACULTY OF CIVIL ENGINEERING AND BUILT ENVIRONMENT adnanz@uthm.edu.my
		Dr. YANA MAZWIN BINTI MOHMAD HASSIM ( 1 publications ) SENIOR LECTURER FACULTY OF COMPUTER SCIENCE AND INFORMATION TECHNOLOGY yana@uthm.edu.my
		PROF. MADYA Dr. MOHD ZAMANI BIN NGALI ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING zamani@uthm.edu.my
		PROF. MADYA Dr. MAISARA BINTI OTHMAN ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF ELECTRICAL AND ELECTRONIC ENGINEERING maisara@uthm.edu.my
		Ts. Dr. JAMIL BIN ABD BASER ( 1 publications ) SENIOR LECTURER FACULTY OF TECHNICAL AND VOCATIONAL EDUCATION jamil@uthm.edu.my
		Ts. Dr. AMIRUL SYAFIQ BIN SADUN ( 1 publications ) FACULTY OF ENGINEERING TECHNOLOGY amirul@uthm.edu.my
		Ts. Dr. PENIEL ANG SOON ERN ( 1 publications ) FACULTY OF ENGINEERING TECHNOLOGY peniel@uthm.edu.my
		Dr. SITI HIDAYAH BINTI ABU TALIB ( 1 publications ) FACULTY OF CIVIL ENGINEERING AND BUILT ENVIRONMENT hidayaht@uthm.edu.my
		ENCIK IMRAN BIN BON @ KASBON ( 1 publications ) SENIOR ADMINISTRATION ASSISTANT ACADEMIC MANAGEMENT OFFICE imranb@uthm.edu.my
		PROF. MADYA Ts. Dr. MOHD HALIM IRWAN BIN IBRAHIM ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING mdhalim@uthm.edu.my
		Dr. NURAZWA BINTI AHMAD ( 1 publications ) FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS nurazwa@uthm.edu.my
		DR. ABD RAZAK BIN AHMAD ( 1 publications ) SENIOR LECTURER FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS razak@uthm.edu.my
		PROF. Dr. ABD RAHMAN BIN AHMAD ( 1 publications ) FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS arahman@uthm.edu.my
		Dr. MOHD YUSSNI BIN HASHIM ( 1 publications ) SENIOR LECTURER FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING yusni@uthm.edu.my
		Ts. Dr. MOHD ARIF BIN ROSLI ( 1 publications ) FACULTY OF ENGINEERING TECHNOLOGY mohdarif@uthm.edu.my
		Ts. ZULKARNAIN BIN MD.AMIN ( 1 publications ) CENTRE FOR DIPLOMA STUDIES zulkarn@uthm.edu.my
		Dr. SAIZALMURSIDI BIN MD MUSTAM ( 1 publications ) FACULTY OF ELECTRICAL AND ELECTRONIC ENGINEERING saizal@uthm.edu.my
		Dr. YEE SEE KHEE ( 1 publications ) FACULTY OF ELECTRICAL AND ELECTRONIC ENGINEERING skyee@uthm.edu.my
		Dr. CIK FERESA BINTI MOHD FOOZY ( 1 publications ) FACULTY OF COMPUTER SCIENCE AND INFORMATION TECHNOLOGY feresa@uthm.edu.my
		PROF. MADYA ChM. Dr. NORHAYATI BINTI MUHAMMAD ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF APPLIED SCIENCES AND TECHNOLOGY norhayatim@uthm.edu.my
		PROF. MADYA SUHAIMI BIN MAKMININ ( 1 publications ) ASSOCIATE PROFESSOR CENTRE FOR DIPLOMA STUDIES suhaimim@uthm.edu.my
		PROF. MADYA Ts. Dr. ZAMRI BIN NORANAI ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING zamrin@uthm.edu.my
		PROF. MADYA Dr. NOR HAZANA BINTI ABDULLAH ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS hazana@uthm.edu.my
		ENCIK MD PUAD BIN KATNI ( 1 publications ) DEPUTY REGISTRAR ACADEMIC MANAGEMENT OFFICE fuad@uthm.edu.my
		Ts. Dr. MOHD FAHRUL BIN HASSAN ( 1 publications ) FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING fahrul@uthm.edu.my
		PROF. MADYA Dr. MUHAMAD ZAINI BIN YUNOS ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING mzaini@uthm.edu.my
		PUAN NOR BAIZURA BINTI HAMID ( 1 publications ) INDUSTRY FELLOW CENTRE FOR DIPLOMA STUDIES norbaizura@uthm.edu.my
		PROF. Dr. AHMAD BIN ESA ( 1 publications ) FACULTY OF TECHNICAL AND VOCATIONAL EDUCATION ahmad@uthm.edu.my
		PUAN NORSHAZILA BINTI MOHD NASIR ( 1 publications ) STUDENTS DEVELOPMENT CENTRE shazila@uthm.edu.my
		Ir. MUSTAFA KAMAL BIN SHAMSHUDDIN ( 1 publications ) SENIOR LECTURER FACULTY OF CIVIL ENGINEERING AND BUILT ENVIRONMENT mkamal@uthm.edu.my
		Dr. KHADIJAH BINTI MD ARIFFIN ( 1 publications ) FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS hadija@uthm.edu.my
		PROF. MADYA Dr. ETA BINTI WAHAB ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS eta@uthm.edu.my
		PROF. Sr. Dr. DAVID MARTIN ( 1 publications ) FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS martin@uthm.edu.my
		PUAN FAZIAN BINTI HASHIM ( 1 publications ) SENIOR LECTURER FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS fazianh@uthm.edu.my
		PROF. Ts. Dr. AESLINA BINTI ABDUL KADIR ( 1 publications ) FACULTY OF CIVIL ENGINEERING AND BUILT ENVIRONMENT aeslina@uthm.edu.my
		Ts. Dr. MUHAMMAD HAZLI BIN MAZLAN ( 1 publications ) FACULTY OF ELECTRICAL AND ELECTRONIC ENGINEERING mhazli@uthm.edu.my
		PROF. MADYA Dr. SITI FATIMAH ZAHARAH BINTI MOHAMAD FUZI ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF APPLIED SCIENCES AND TECHNOLOGY fatimahz@uthm.edu.my
		CIK NUR AFIFAH BINTI ABDUL RAZAK ( 1 publications ) OFFICE ASSISTANT CENTRE OF ALUMNI AND CARRIER DEVELOPMENT afifahr@uthm.edu.my
		Dr. ASPALAILA BINTI ABDULLAH ( 1 publications ) aspa@uthm.edu.my
		PROF. MADYA Ir. Ts. Dr. MOHD NORZALI BIN HJ MOHD ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF ELECTRICAL AND ELECTRONIC ENGINEERING norzali@uthm.edu.my
		PUAN NORLIDA BINTI HASSAN ( 1 publications ) SENIOR LECTURER FACULTY OF COMPUTER SCIENCE AND INFORMATION TECHNOLOGY norlida@uthm.edu.my
		ENCIK KHAIRI BIN MOHD ( 1 publications ) ASSISTANT SENIOR ADMINISTRATION OFFICER STUDENT AFFAIRS OFFICE mkhairi@uthm.edu.my
		ENCIK MOHD ASMADI BIN MOHD ANGSOR ( 1 publications ) FACULTY OF TECHNOLOGY MANAGEMENT AND BUSINESS mohdasmadi@uthm.edu.my
		PROF. MADYA Dr. ZAHARIAH BINTI ZAKARIA ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF APPLIED SCIENCES AND TECHNOLOGY zahariah@uthm.edu.my
		PROF. MADYA Ts. Dr. JUMADI BIN ABDUL SUKOR ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF ENGINEERING TECHNOLOGY jumadi@uthm.edu.my
		Dr. NORHAIDAH BINTI MOHD ASRAH ( 1 publications ) SENIOR LECTURER FACULTY OF APPLIED SCIENCES AND TECHNOLOGY norhaida@uthm.edu.my
		PROF. MADYA Dr. MARLIA BINTI MORSIN ( 1 publications ) ASSOCIATE PROFESSOR FACULTY OF ELECTRICAL AND ELECTRONIC ENGINEERING marlia@uthm.edu.my
		Dr. NORADILA BINTI ABDUL LATIF ( 1 publications ) FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING noradila@uthm.edu.my
		Ts. Dr. MARDIHA BINTI MOKHTAR ( 1 publications ) SENIOR LECTURER CENTRE FOR DIPLOMA STUDIES mardiha@uthm.edu.my
		ENCIK SYAHRUL NIZAM BIN LUKMAN ( 1 publications ) syahruln@uthm.edu.my

List Of Active Publication

	Journal Article : FACTORS AFFECTING MALE CONSUMER ONLINE BUYING BEHAVIOUR 2022, 27745336, Penulis Bersama - Co-Author, https://cvodis.com/ijembis/index.php/ijembis
	Journal Article : BUILDING BRANDS IN THE FOOD PROCESSING SMES IN MALAYSIA : A PROPOSED EXPLORATORY RESEARCH 2019, 23492058, Penulis Bersama - Co-Author, https://www.ijerm.com/vol/Volume-06-Issue-06
	Journal Article : RETAINING MALAYSIA'S BLUE COLLAR WORKERS IN COMPETITIVE MANUFACTURING INDUSTRY 2019, 11099526, Penulis Bersama - Co-Author, http://www.wseas.org/multimedia/journals/economics/2019/a945107-814.pdf
	Journal Article : THE ROLE OF BRAND EXPERIENCE, ATTACHMENT AND TRUST TOWARDS BRAND LOYALTY AMONG MALAYSIAN AUTOMOBILE USERS 2019, 23492058, Penulis Utama - Corresponding Author, https://www.ijerm.com/download_data/IJERM0606015.pdf
	Journal Article : THE USE OF INFORMATION ON FOOD LABELS: THE CONSUMERS¿ PERSPECTIVE IN MALAYSIA 2018, 19367317, Penulis Pertama UTHM - First Author, https://doi.org/10.1166/asl.2018.11357
	Journal Article : CHALLENGES FACED BY CHINESE WOMEN ENTREPRENEURS IN BATU PAHAT, JOHOR 2018, 19366612, Penulis Bersama - Co-Author, Tiada
	Journal Article : UNDERSTANDING FACTORS THAT INFLUENCE HOUSE PURCHASE INTENTION AMONG CONSUMERS IN KOTA KINABALU : AN APPLICATION OF BUYER BEHAVIOR MODEL THEORY 2016, 22897224, Penulis Bersama - Co-Author, http://penerbit.uthm.edu.my/ojs/index.php/jtmb/article/view/1466
	Book Chapter : ISU-ISU INOVASI DI MALAYSIA SIRI 4 2020, 9789672916505, Penulis Bersama - Co-Author, Tiada
	Book Chapter : ISU-ISU INOVASI DI MALAYSIA SIRI 4 2020, 9789672916505, Penulis Bersama - Co-Author, Tiada
	Book Chapter : ENTREPRENEURSHIP AND BUSINESS FROM THEORIES INTO PRACTICES SERIES 3 2019, 9789672389002, Penulis Bersama - Co-Author, Tiada
	Book Chapter : PRAKTIS KEUSAHAWANAN : ISU-ISU DAN CABARAN, SIRI 1 2018, 9789672216742, Penulis Dalam Bab, Tiada
	Book Chapter : PRAKTIS KEUSAHAWANAN: ISU-ISU DAN CABARAN, SIRI 1 2018, 9789672216742, Penulis Bersama - Co-Author, Tiada
	Book Chapter : ISU-ISU KEWANGAN DI MALAYSIA SIRI 1 2018, 9789832216667, Penulis Bersama - Co-Author, Tiada
	Book Chapter : PRAKTIS KEUSAHAWANAN : ISU-ISU DAN CABARAN, SIRI 1 2018, 9789672216742, Penulis Bersama - Co-Author, Tiada
	Book Chapter : ADVANCE IN MARKETING RESEARCH SERIES 2 2018, 9789672216681, Penulis Bersama - Co-Author, Tiada
	Book Chapter : ADVANCE IN MARKETING RESEARCH SERIES 1 2017, 978-967-2110-73-6, Penulis Dalam Bab, Tiada
	Book Chapter : ADVANCE IN MARKETING RESEARCH SERIES 1 2017, 978-967-2110-73-6, Penulis Bersama - Co-Author, Tiada
	Book Chapter : ENTREPRENEURSHIP & BUSINESS: FROM THEORIES INTO PRACTICE 2017, 9789672110590, Penulis Dalam Bab, Tiada
	Book : KOLEKSI MODEL PERMAINAN DAN LATIHAN DALAM KUMPULAN (LDK) 2023, 9786297566610, Penulis Bersama - Co-Author, Tiada
	Book : ISU-ISU INOVASI DI MALAYSIA SIRI 4 2020, 9789672916505, Penulis Bersama - Co-Author, Tiada
	Policy Paper : 2021, , Penulis Bersama - Co-Author,
	Conference / Seminar : THE HOTEL BENEFITS FROM THE IMPLEMENTATION OF GREEN HOTEL PRACTICES AMONG MALAYSIAN HOTELS 2022, 9780735442559, Penulis Bersama - Co-Author,
	Conference / Seminar : STRATEGI DAN KESAN PENGURUSAN NORMA BAHARU BAGI PENEMPATAN PELAJAR DI KOLEJ KEDIAMAN TUN FATIMAH, UNIVERSITI TUN HUSSEIN ONN MALAYSIA: SATU PERKONGSIAN 2021, 9789672644422, Penulis Bersama - Co-Author,
	Conference / Seminar : THE RELATIONSHIP BETWEEN ELECTRONIC WORD OF MOUTH IN SOCIAL MEDIA WEBSITES AND CONSUMERS' PURCHASE INTENTION 2021, 27735044, Penulis Bersama - Co-Author,
	Conference / Seminar : FACTORS INFLUENCING CONSUMER INTENTION TO PURCHASE ONLINE: A STUDY AMONG FEMALE CONSUMER IN JOHOR, MALAYSIA 2021, 27735044, Penulis Bersama - Co-Author,
	Conference / Seminar : STRATEGI DAN KESAN PENGURUSAN NORMA BAHARU BAGI PENEMPATAN PELAJAR DI KOLEJ KEDIAMAN TUN FATIMAH, UNIVERSITI TUN HUSSEIN ONN MALAYSIA: SATU PERKONGSIAN 2021, 9789672644422, Penulis Bersama - Co-Author,
	Conference / Seminar : CONSUMERS PERSPECTIVE: USE OF INFORMATION ON FOOD LABELS 2016, -, Penulis Utama - Corresponding Author,
	Conference / Seminar : CHALLENGES FACED BY CHINESE WOMEN ENTREPRENEURS IN BATU PAHAT, JOHOR. 2016, -, Penulis Bersama - Co-Author,
	General Publication : CORPORATE SOCIAL RESPONSIBILITIES AND ETHICS VIDEO 4 2022, -, Penulis Pertama UTHM - First Author, https://youtu.be/BrTWanSWhkQ
	General Publication : MODUL JATI DIRI GRITT TINGKATKAN KEPERIBADIAN PELAJAR UTHM 2022, -, Penulis Bersama - Co-Author, https://news.uthm.edu.my/ms/2022/11/modul-jati-diri-gritt-tingkatkan-keperibadian-pelajar-uthm/
	General Publication : PLANNING VIDEO 4 2022, -, Penulis Pertama UTHM - First Author, https://youtu.be/jzMyS22tBA8
	General Publication : PLANNING VIDEO 3 2022, -, Penulis Pertama UTHM - First Author, https://youtu.be/_IZ-V-kXf_Y
	General Publication : PLANNING VIDEO 2 2022, -, Penulis Pertama UTHM - First Author, https://youtu.be/5mt2NQYMmrg
	General Publication : PROGRAM KEPIMPINAN HARAPAN 2022 PUPUK PELAJAR JADI PEMIMPIN HEBAT 2022, -, Penulis Bersama - Co-Author, https://news.uthm.edu.my/ms/2022/09/program-kepimpinan-harapan-2022-pupuk-pelajar-jadi-pemimpin-hebat/
	General Publication : INTERGRATED MARKETING COMMUNICATION PART 1 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/HIe8Krpz8Zk
	General Publication : INTERGRATED MARKETING COMMUNICATION PART 2 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/7Jtpyjwodjk
	General Publication : WEEK 7 PRODUCT PART 1 2020, -, Penulis Pertama UTHM - First Author, https://youtu.be/SzxkZ0RQx00
	General Publication : WEEK 7 PRODUCT PART 2 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/uAKb6cT6Fsw
	General Publication : INTEGRATED MARKETING COMMUNICATION PART 3 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/v0pILqZGAWM
	General Publication : SALES PROMOTION PART 1 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/fA1ZUF7JFwM
	General Publication : SALES PROMOTION PART 2 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/G6CJJtU8kS0
	General Publication : BPA11603 PRINCIPLES OF MARKETING [CHAPTER 6 PART 2 - 2] 2020, -, Penulis Bersama - Co-Author, https://www.youtube.com/watch?v=uEw9GPboyNM
	General Publication : BPA 11403 PRINCIPLES OF ACCOUNTING BUSINESS TRANSACTION PART 1 2020, -, Pengumpul Bahan, https://www.youtube.com/watch?v=eTQCsy-TBZA
	General Publication : BPA11603 PRINCIPLES OF MARKETING [CHAPTER 6 PART 2 - 1] 2020, -, Penulis Bersama - Co-Author, https://www.youtube.com/watch?v=KWGZbVaGc1M
	General Publication : CHAPTER 7 OPERATION MANAGEMENT PART 3 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/SBMDyCvEU7g
	General Publication : CHAPTER 7 OPERATION MANAGEMENT PART 2 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/cTPu6hvVexo
	General Publication : CHAPTER 7 OPERATION MANAGEMENT PART 1 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/Wg2ZuxcidJw
	General Publication : LAPORAN KAJIAN PENGESANAN GRADUAN 2016 2018, -, Penulis Bersama - Co-Author, 978-967-2175-00-1
	General Publication : MODUL PERMULAAN GRADUAN UNIVERSITI TUN HUSSEIN ONN MALAYSIA 2010, -, Penulis Bersama - Co-Author, -
	General Publication : PUBLIC RELATIONS VIDEO1 1995, -, Penulis Pertama UTHM - First Author, https://youtu.be/ZsNmy6RCEeQ

Areas of Research Interest

		Retail Trends
		Branding and Packaging
		Integrated Marketing Communication

List of Grant Awarded

	01-APR-23 ~ 30-SEP-25 Q330 : Developing a Framework for Micro-Sized Women Entrepreneurs' (Penjaja dan Peniaga Kecil) Business Sustainability through Entrepreneurial Leadership and Institutional Support. entrepreneurial leadership, micro-enterprises, Universiti, RM 45000
	01-NOV-20 ~ 31-OCT-21 H682 : Analisis keperluan mewujudkan modul Minggu Transformasi Mahasiswa (MTM) Fleksi Universiti Tun Hussein Onn Malaysia MTM Fleksi UTHM, Universiti, RM 5000
	01-JUL-18 ~ 30-JUN-20 H111 : BRAND TRUST, BRAND EXPERIENCE AND BRAND ATTACHMENT ON BRAND LOYALTY OF MALAYSIAN AUTOMOBILE USERS. BRAND, BRAND LOYALTY, AUTOMOBILE, Universiti, RM 5000
	01-JUL-18 ~ 30-JUN-20 H144 : AN INVESTIGATION OF BRAND BUILDING METHODS AMONGST FOOD PROCESSING SMEs IN MALAYSIA BRAND BUILDING , FOOD PROCESSING, SMEs, Universiti, RM 5000
	01-JUL-18 ~ 31-DEC-18 H005 : Improving the Company's Performance Through the Engagement of Social Media in the Marketing Strategies Performance, Social Media Marketing, Universiti, RM 24400
	01-AUG-13 ~ 31-JUL-15 1278 : Program Pemindahan Ilmu Dan Peningkatan Sistem Pengurusan Pengedaran Baja BEN Smart , Kebangsaan, RM 88970

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NOREINA BINTI KEPAL @ NASIR noreina@uthm.edu.my View Curriculum Vitae

NOREINA BINTI KEPAL @ NASIR
noreina@uthm.edu.my
View Curriculum Vitae