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List Of Active Publication
| Journal Article : TALENT DEVELOPMENT PROGRAM IN HIGHER EDUCATION INSTITUTION: AN INVESTIGATION OF STUDENTS’ LEADERSHIP PROFILE 2024, 01282735, Penulis Bersama - Co-Author, https://www.ukm.my/personalia/publication-category/volume-27-number-1-june-2024/ | |
| Journal Article : FACTORS AFFECTING MALE CONSUMER ONLINE BUYING BEHAVIOUR 2022, 27745336, Penulis Bersama - Co-Author, https://cvodis.com/ijembis/index.php/ijembis | |
| Journal Article : RETAINING MALAYSIA'S BLUE COLLAR WORKERS IN COMPETITIVE MANUFACTURING INDUSTRY 2019, 11099526, Penulis Bersama - Co-Author, http://www.wseas.org/multimedia/journals/economics/2019/a945107-814.pdf | |
| Journal Article : BUILDING BRANDS IN THE FOOD PROCESSING SMES IN MALAYSIA : A PROPOSED EXPLORATORY RESEARCH 2019, 23492058, Penulis Bersama - Co-Author, https://www.ijerm.com/vol/Volume-06-Issue-06 | |
| Journal Article : THE ROLE OF BRAND EXPERIENCE, ATTACHMENT AND TRUST TOWARDS BRAND LOYALTY AMONG MALAYSIAN AUTOMOBILE USERS 2019, 23492058, Penulis Utama - Corresponding Author, https://www.ijerm.com/download_data/IJERM0606015.pdf | |
| Journal Article : THE USE OF INFORMATION ON FOOD LABELS: THE CONSUMERS¿ PERSPECTIVE IN MALAYSIA 2018, 19367317, Penulis Pertama UTHM - First Author, https://doi.org/10.1166/asl.2018.11357 | |
| Journal Article : CHALLENGES FACED BY CHINESE WOMEN ENTREPRENEURS IN BATU PAHAT, JOHOR 2018, 19366612, Penulis Bersama - Co-Author, Tiada | |
| Journal Article : UNDERSTANDING FACTORS THAT INFLUENCE HOUSE PURCHASE INTENTION AMONG CONSUMERS IN KOTA KINABALU : AN APPLICATION OF BUYER BEHAVIOR MODEL THEORY 2016, 22897224, Penulis Bersama - Co-Author, http://penerbit.uthm.edu.my/ojs/index.php/jtmb/article/view/1466 | |
| Book Chapter : MANAJEMEN PEMASARAN; MENGHADAPI ERA DISRUPSI DIGITAL 2025, 9786231195807, Penulis Dalam Bab, Tiada | |
| Book Chapter : SCALING BOUNDARIES: BMC INSIGHTS FROM GLOBAL E-COMMERCE TITANS 2025, 9786294902473, Penulis Bersama - Co-Author, Tiada | |
| Book Chapter : KEWIRAUSAHAAN: URGENSI PENGEMBANGAN DIGIPRENEURSHIP 2025, 9786231199270, Penulis Dalam Bab, https://www.penerbitlakeisha.com/detail_buku.php?id=2587 | |
| Book Chapter : PERILAKU ORGANISASI PERILAKU INDIVIDU DAN KELOMPOK DALAM KONTEKS ORGANISASI 2025, 9786231196118, Penulis Dalam Bab, Tiada | |
| Book Chapter : MANAJEMEN PEMASARAN JASA PERSPEKTIF SUSTAINABLE MARKETING 2025, 9786231196460, Penulis Dalam Bab, Tiada | |
| Book Chapter : MANAJEMEN
PEMASARAN
TRADISIONAL VS DIGITAL 2024, 9786231194855, Penulis Dalam Bab, Tiada | |
| Book Chapter : ISU-ISU INOVASI DI MALAYSIA SIRI 4 2020, 9789672916505, Penulis Bersama - Co-Author, Tiada | |
| Book Chapter : ISU-ISU INOVASI DI MALAYSIA SIRI 4 2020, 9789672916505, Penulis Bersama - Co-Author, Tiada | |
| Book Chapter : ENTREPRENEURSHIP AND BUSINESS FROM THEORIES INTO PRACTICES SERIES 3 2019, 9789672389002, Penulis Bersama - Co-Author, Tiada | |
| Book Chapter : ADVANCE IN MARKETING RESEARCH SERIES 2 2018, 9789672216681, Penulis Bersama - Co-Author, Tiada | |
| Book Chapter : PRAKTIS KEUSAHAWANAN : ISU-ISU DAN CABARAN, SIRI 1 2018, 9789672216742, Penulis Bersama - Co-Author, Tiada | |
| Book Chapter : ISU-ISU KEWANGAN DI MALAYSIA SIRI 1 2018, 9789832216667, Penulis Bersama - Co-Author, Tiada | |
| Book Chapter : PRAKTIS KEUSAHAWANAN: ISU-ISU DAN CABARAN, SIRI 1 2018, 9789672216742, Penulis Bersama - Co-Author, Tiada | |
| Book Chapter : PRAKTIS KEUSAHAWANAN : ISU-ISU DAN CABARAN, SIRI 1 2018, 9789672216742, Penulis Dalam Bab, Tiada | |
| Book Chapter : ENTREPRENEURSHIP & BUSINESS: FROM THEORIES INTO PRACTICE 2017, 9789672110590, Penulis Dalam Bab, Tiada | |
| Book Chapter : ADVANCE IN MARKETING RESEARCH
SERIES 1 2017, 978-967-2110-73-6, Penulis Dalam Bab, Tiada | |
| Book Chapter : ADVANCE IN MARKETING RESEARCH
SERIES 1 2017, 978-967-2110-73-6, Penulis Bersama - Co-Author, Tiada | |
| Book : KOLEKSI MODEL PERMAINAN DAN LATIHAN DALAM KUMPULAN (LDK) 2023, 9786297566610, Penulis Bersama - Co-Author, Tiada | |
| Book : ISU-ISU INOVASI DI MALAYSIA SIRI 4 2020, 9789672916505, Penulis Bersama - Co-Author, Tiada | |
| Policy Paper : | |
| Conference / Seminar : THE HOTEL BENEFITS FROM THE IMPLEMENTATION OF GREEN HOTEL PRACTICES AMONG MALAYSIAN HOTELS | |
| Conference / Seminar : FACTORS INFLUENCING CONSUMER INTENTION TO PURCHASE ONLINE: A STUDY AMONG FEMALE CONSUMER IN JOHOR, MALAYSIA | |
| Conference / Seminar : THE RELATIONSHIP BETWEEN ELECTRONIC WORD OF MOUTH IN SOCIAL MEDIA WEBSITES AND CONSUMERS' PURCHASE INTENTION | |
| Conference / Seminar : STRATEGI DAN KESAN PENGURUSAN NORMA BAHARU BAGI
PENEMPATAN PELAJAR DI KOLEJ KEDIAMAN TUN FATIMAH,
UNIVERSITI TUN HUSSEIN ONN MALAYSIA: SATU PERKONGSIAN
| |
| Conference / Seminar : STRATEGI DAN KESAN PENGURUSAN NORMA BAHARU BAGI PENEMPATAN
PELAJAR DI KOLEJ KEDIAMAN TUN FATIMAH, UNIVERSITI TUN HUSSEIN ONN MALAYSIA: SATU
PERKONGSIAN | |
| Conference / Seminar : CONSUMERS PERSPECTIVE: USE OF INFORMATION ON FOOD LABELS | |
| Conference / Seminar : CHALLENGES FACED BY CHINESE WOMEN ENTREPRENEURS IN BATU PAHAT, JOHOR. | |
| General Publication : PROGRAM MAHASISWA MADANI KUKUH SEMANGAT KENEGARAAN MAHASISWA UTHM 2025, -, Pengumpul Bahan, https://news.uthm.edu.my/ms/2025/08/program-mahasiswa-madani-kukuh-semangat-kenegaraan-mahasiswa-uthm/ | |
| General Publication : OCCUPATIONAL SAFETY AND HEALTH - ACCIDENTS AT THE WORKPLACE
VIDEO 4-1 2024, -, Penulis Pertama UTHM - First Author, https://youtu.be/VjqGpOO31cw | |
| General Publication : PEMBANGUNAN SISTEM APLIKASI "OFF CAMPUS MANAGEMENT SYSTEM"(OCMS) PUSAT PERUMAHAN PELAJAR 2024, -, Penulis Bersama - Co-Author, https://homs.uthm.edu.my/User/Login?ReturnUrl=%2F | |
| General Publication : ACCIDENT INVESTIGATION PART 2 2024, -, Penulis Utama - Corresponding Author, https://youtu.be/fFJxJz1AL-c | |
| General Publication : RISK MANAGEMENT 1 2024, -, Penulis Pertama UTHM - First Author, https://youtu.be/r9JVRbgWj8o | |
| General Publication : CAPITAL BUDGETING TECHNIQUES-TRADITIONAL METHOD- PAYBACK PERIOD 2023, -, Penyunting, https://youtu.be/xBIqpBFSH0I?si=cVwBOHEmTc7ermoa | |
| General Publication : CAPITAL BUDGETING TECHNIQUES-TRADITIONAL METHOD PART 2=ACCOUNTING RATE OF RETURN 2023, -, Penyunting, https://youtu.be/boEsbY-wBes?si=JlgFY0BCSRR6AvFA | |
| General Publication : OCCUPATIONAL SAFETY AND HEALTH VIDEO 1 2023, -, Penulis Pertama UTHM - First Author, https://youtu.be/X5YaMdvUmiY | |
| General Publication : PLANNING VIDEO 2 2022, -, Penulis Pertama UTHM - First Author, https://youtu.be/5mt2NQYMmrg | |
| General Publication : PROGRAM KEPIMPINAN HARAPAN 2022 PUPUK PELAJAR JADI PEMIMPIN HEBAT 2022, -, Penulis Bersama - Co-Author, https://news.uthm.edu.my/ms/2022/09/program-kepimpinan-harapan-2022-pupuk-pelajar-jadi-pemimpin-hebat/ | |
| General Publication : PLANNING VIDEO 4 2022, -, Penulis Pertama UTHM - First Author, https://youtu.be/jzMyS22tBA8 | |
| General Publication : CORPORATE SOCIAL RESPONSIBILITIES AND ETHICS VIDEO 4 2022, -, Penulis Pertama UTHM - First Author, https://youtu.be/BrTWanSWhkQ | |
| General Publication : MODUL JATI DIRI GRITT TINGKATKAN KEPERIBADIAN PELAJAR UTHM 2022, -, Penulis Bersama - Co-Author, https://news.uthm.edu.my/ms/2022/11/modul-jati-diri-gritt-tingkatkan-keperibadian-pelajar-uthm/ | |
| General Publication : PLANNING VIDEO 3 2022, -, Penulis Pertama UTHM - First Author, https://youtu.be/_IZ-V-kXf_Y | |
| General Publication : BPA11603 PRINCIPLES OF MARKETING [CHAPTER 6 PART 2 - 1] 2020, -, Penulis Bersama - Co-Author, https://www.youtube.com/watch?v=KWGZbVaGc1M | |
| General Publication : BPA 11403 PRINCIPLES OF ACCOUNTING BUSINESS TRANSACTION PART 1 2020, -, Pengumpul Bahan, https://www.youtube.com/watch?v=eTQCsy-TBZA | |
| General Publication : BPA11603 PRINCIPLES OF MARKETING [CHAPTER 6 PART 2 - 2] 2020, -, Penulis Bersama - Co-Author, https://www.youtube.com/watch?v=uEw9GPboyNM | |
| General Publication : SALES PROMOTION PART 2 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/G6CJJtU8kS0 | |
| General Publication : SALES PROMOTION PART 1 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/fA1ZUF7JFwM | |
| General Publication : INTEGRATED MARKETING COMMUNICATION PART 3 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/v0pILqZGAWM | |
| General Publication : INTERGRATED MARKETING COMMUNICATION PART 2 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/7Jtpyjwodjk | |
| General Publication : WEEK 7 PRODUCT PART 1 2020, -, Penulis Pertama UTHM - First Author, https://youtu.be/SzxkZ0RQx00 | |
| General Publication : CHAPTER 7 OPERATION MANAGEMENT PART 3 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/SBMDyCvEU7g | |
| General Publication : INTERGRATED MARKETING COMMUNICATION PART 1 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/HIe8Krpz8Zk | |
| General Publication : WEEK 7 PRODUCT PART 2 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/uAKb6cT6Fsw | |
| General Publication : CHAPTER 7 OPERATION MANAGEMENT PART 1 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/Wg2ZuxcidJw | |
| General Publication : CHAPTER 7 OPERATION MANAGEMENT PART 2 2020, -, Penulis Utama - Corresponding Author, https://youtu.be/cTPu6hvVexo | |
| General Publication : LAPORAN KAJIAN PENGESANAN GRADUAN 2016 2018, -, Penulis Bersama - Co-Author, 978-967-2175-00-1 | |
| General Publication : MODUL PERMULAAN GRADUAN UNIVERSITI TUN HUSSEIN ONN MALAYSIA 2010, -, Penulis Bersama - Co-Author, - | |
| General Publication : PUBLIC RELATIONS VIDEO1 1995, -, Penulis Pertama UTHM - First Author, https://youtu.be/ZsNmy6RCEeQ |
